Image by OrangeCounty_Girl via FlickrAdvertisement is a form of endorsing a product, therefore they had to find a perfect product endorser for it . But is there any guidelines in selecting a product endorsers? In the Philippines, advertisers is choosing for a popular celebrity and personality to endorse their product. To name a few, we have Sharon Cuneta, Kris Aquino, Willie Revillame, Carmina Villaroel, Kim Chui, Piolo Pascual, Tintin Bersola, Vicky Morales, Manny Pacquiao etc.
In the case of pulling out for all the advertisers of 'Willing Wlillie' show hosted by Wiliie Revillame, what is the basis for this? Remember, Kris Aquino who had experienced a big scandal few years ago with Joey Marquez her ex- boyfriend , she admitted to the public that she suffers from a sexually transmitted disease (STD).
Comparing to Revillame, who does not doing something immoral and indecent action which is shameful, how come that Kris despite for all her revelations the endorsement is continually increasing by that time.
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